Case Study + Recommendations for Alzheimer’s Association

Provided by: Chelsea Skaggs

I specialize in translating complex health and relationship topics into clear, actionable content for real families through writing, digital strategy, and community-centered education.

For this case study, I focused on expanding an existing high-performing, search-driven article from alz.org/blog into more engaging and accessible content for other platforms. Rather than creating something new, the goal was to build on what’s already working—adding storytelling, shareable formats, and practical tools to better support caregivers. This includes a story-driven introduction, a simplified and shareable content version, a companion resource, and a short email series to continue supporting readers beyond the initial article.

1. Identify content from the national organization that is performing well and has strong story-telling potential to hit both logical and emotional consumption.